Why Roger Federer topped the list of tennis earnings despite not being on court

Why Roger Federer topped the list of tennis earnings despite not being on court

John Mcenroe

Roger Federer is one of the highest paid sportsmen in the world as he nears retirement despite his long absence.

While Federer’s earnings on tour have been impressive over the years, most of his money comes from sponsorships and business relationships.

According to Forbes, Federer has an unrivaled sponsorship portfolio in the world of sports.

He built that impressive portfolio over a number of years as tennis’ most marketable professional.

In the year In 2020, Federer became the world’s highest-paid athlete with just $6 million, or $106 million in winnings and appearance fees from his bankroll.

In the year In 2021, Federer dropped to seventh on a list still dominated by footballers, prize fighters and basketball stars. At that time, 99 percent of Federer’s earnings while inactive on the ATP Tour came from sponsorships.

Japanese clothing brand Uniqlo has confirmed that Federer will take home a hefty bankroll until the end of 2028, when his ten-year, $300 million deal expires.

Luxury brands are still clamoring to have the Swiss superstar associated with their products and services due to his high profile and generally positive public perception.

Rolex, Mercedes-Benz, Lindt & Sprungi, LVMH Moët Hennessy Louis Vuitton all have business deals with Federer.

As Switzerland’s most famous sportsman with some distinction, he has partnered with Switzerland Tourism, serving as an unofficial ambassador for the country as a whole.

He also appeared in a promotional video for Swiss Tourism alongside Hollywood superstar Anne Hathaway.

Federer made a big investment in a Swiss athletic apparel company in 2019 and financial experts say his stake could now be worth more than $300 million.

Even if Federer hasn’t stepped on the court once this year, he’s likely to earn tennis’ highest earnings.

Rafael Nadal may overtake Federer in Grand Slam wins, but the Swiss giant’s sponsorship revenue is less than that of the Raging Bull.

Novak Djokovic has lost sponsors on the back of his Australian Open visa and vaccine debacle and is unlikely to attract the same interest as Federer.

Women’s star Naomi Osaka is poised to become tennis’s biggest earner despite her own injury woes.

In the year In 2021, Osaka’s sponsorship income surpassed that of Nadal and Djokovic, and if she continues her smart work off the court, she could come close to making Federer’s bankroll.

Read more: Roger Federer opens up about retirement fears, Tom Brady won’t pull one


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