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F1 hopes to create a new level of excitement and competition that will attract fans from both the US and around the world. With events such as the Miami Grand Prix showcasing the high-speed thrills and cutting-edge technology of the sport, F1 is well positioned to establish an enduring legacy in American motorsports.
What will Formula 1 do in the US next?
Another tactic could be to use media alliances and marketing initiatives to make F1 more accessible and visible in the US. F1’s visibility has recently increased thanks to the recent announcement of a Netflix documentary series and other partnerships with major media companies could help attract new followers.
Finally, F1 could continue to engage more in interacting with American teams and drivers in order to increase the interest and support of US viewers, a item in USA Today reported. There is certainly potential for F1 to establish a greater presence in the US racing scene with the entry of Haas F1, an American team, and the recent success of rookie driver Joseph Newgarden in IndyCar.
F1 vs Super Bowl: Which Event Attracts a Larger Audience?
That said, F1 has gradually expanded its presence in the country, with recent events taking place in Austin, Texas, among other places. While the sport has made efforts to expand its fan base and boost its image in the United States, it’s still unclear whether it will be able to effectively compete with the Super Bowl and other major American athletic events.
- “30 minutes before the start, Formula 1 drivers are thrust into the spotlight, basking in the sunshine with all eyes on them, as they prepare to put on a spectacle unlike any other sport in the world. While it can be fun, in the end, riders want the best for the sport.»
- Tom Garfinkel’s enthusiasm for Formula 1 racing is infectious as he recognizes the crucial role of introducing more Americans to this exciting sport. He believes that by giving people the opportunity to experience the thrill of Formula 1 events, the sport will continue to attract new fans and ultimately benefit all involved.»
The world’s most technologically advanced racing cars and some of the best drivers on the planet compete in Formula 1 (F1), a multinational motorsport event. Races have been held at renowned circuits such as Watkins Glen, Long Beach and Indianapolis throughout the country’s long history of F1. Since 2012, the United States Grand Prix has been held at the Austin, Texas Circuit of the Americas (COTA), attracting spectators from across the nation and the world. F1 is renowned for its high speeds, fierce competition and cutting edge technology, making it an exciting spectacle for fans of all ages.
The second Miami Grand Prix, spectacularly won by two-time reigning champion Max Verstappen, testifies to Formula 1’s commitment to expand its presence in the United States. Adding more American races to its calendar over the next decade.
